Senin, 25 Juni 2012

Point Of Sale

So often products can make it or break it by the quality and impact of their point of sale displays. Thankfully, SPG has been creating Point of Sale (POS) material since 1985 and has won numerous prestigious awards for their designs and manufacture.

The SPG in-house design and product development team will meet with you to fully understand your product and your audience and then come up with designs for your point of sale based on the outcomes of these initial meetings.

At SPG, the finest attention to detail matters, after all, this is your product and we want you to be as successful as possible. We will continue to design alongside you until you are happy with the final product. We will then manufacture your product in-house at one of our manufacturing plants located throughout Australia.

Our range in Point of Sale Purchase includes POS Design and Manufacture of permanent, semi-permanent and cardboard temporary POS displays.

For more information on how SPG can help your business, contact us by visiting the contact us page or by simply filling in the enquiry form on the right hand side.

Source: http://id.berita.yahoo.com/teknologi/

Point Of Sale Display Stands

Cardiem has a wide range of Point of Sale Display Stands and has built on its vast wealth of knowledge and expertise to become a leading company in the design and supply of a wide range of Point of Sale Display Stands, using the latest robotic c.n.c machinery at our 60,000 square feet of premises.

Cardiem are creators, designers and manufacturers of cost effective Point of Sale Display Stands to a variety of industries within the retail sector. Cardiem’s design facilities allow the mixture of creative flair to be combined with the extensive knowledge within the production team resulting in efficient and cost effective Point of Sale Display Stands, manufactured in a variety of materials including metal, timber, plastics and print.

An example of one of are Point of sale display standsThe Point of Sale Display Stands could be a bespoke POP solution or a modular racking solution adapted to the product needs. From initial conception through to delivery, Cardiem can co-ordinate all activity from design, development and manufacture of the Point of Sale Display Stands, to the design and production of graphic panels and headers.

Helping Brands and retailers drive sales, Cardiem’s Point of Sale Display Stands are perfectly co-ordinated to meet the clients brief. Point of Sale Display Stands that couple creative design with cost engineering to provide a merchandising solution that works every time.

Cardiem uses totally inhouse manufacturing resources to complete Point of Sale Display Stands on time. Cardiem can install and deliver direct to the retailer using our inhouse transport and fitting teams.

Cardiem have vast experience in producing Point of Sale Display Stands and would be delighted to assist on any merchandising, display or point of purchase project here in the U.K. and Europe.

Source:  http://id.berita.yahoo.com/teknologi/

Point Of Sale Display

Point of sale services mean advertisement services that an agency offers at various points of sale like: shops, retail stores, restaurants, hotels, motels, inns and casinos. This may refer to any kind of an establishment that deals in retailing or even wholesaling. It may also be a counter of a shopping outlet or other areas or points of sale or purchase.

These services are also offered by advertising agencies who seek to promote their client by putting up stickers that have a logo or a sign of their company. This also includes a message that has to be communicated to the audience. These stickers or labels have a huge branding capability as they carry a message and are concise. Moreover they can be easily lifted and used for a future reference by the customers gathered at a single point of sale. They are small yet handy and convenient at times. Woblers are used by stationery companies, companies selling chocolates and candies and other things of beauty and value.

These woblers and labels contain graphic signage that is intended to promote your company through information about an upcoming sale or an upcoming brand. They can contain special and attractive offers, discounts, scratch and win cards, etc. Thus point of sale techniques and tactics are a beautiful way to convey the message to the customer and get imprinted in the mind of a potential consumer. In order to be clear and lucid in the eyes of a new customer a new brand has to be effective in its introductory offer and it becomes critical for the brand to present its message clearly to the customers so that they decipher the role and the product segment of the company without any qualms of complexities.

Signarama can tailor the needs of a client and offer the best possible solution to them for their marketing and branding needs. It also deals with traffic sign posts and directional pots that are presented in a lucid manner so as to be clearly decipherable. Traffic signs, direction tellers, illuminated signposts are the top priorities on the lists of services demanded.

Table top advertising display and pop stands are also available in the plethora of services offered by Signarama. Point of sale hotels and restaurants use the table top advertising. Illuminated window signs add ambience to the restaurant or hotel in hand and also present a great medium to showcase your brand like an atrium. This offers instant brand recognition and patronization. Interior hotel signs and graphics apart from table top display graphics are a part of point of sale advertising display strategy. These bare a youthful, attractive and a sinful resemblance and are used in casinos and bars.

Source: http://id.berita.yahoo.com/teknologi/

There are many Formats for Point of Sale Stands & Units

Counter display units (CDU) are the immediate solution to counter top impulse purchasing. Persuading a consumer to make a purchase from a well positioned and well designed CDU can be the start of a long, loyal brand related relationship with a consumer that extends over many years. This means that a CDU must fulfil the role of conveying the brand and the product appeal as strongly as any other component in the marketing collateral portfolio. Our designs make the most of the space available and really communicate the brand to the consumer with the aim of increasing sales and building brand loyalty through an inspired purchasing decision at the point of sale.

Floor Standing Units (FSDU) are a unique speciality for us. We design and produce innovative, creative FSDU’s displays that capture the consumer’s imagination and communicate the brand at the point of sale. We design FSDU’s taking care of all the retailers’ specific space guidelines and use our skills to ensure that units we design are real product movers and real parts of in-store theatre that attract consumers and convert their interest in product sales.

The units we design use a multitude of POS materials that are selected relative to the life of the unit and, of course, the budget available.

As well as working through the design of your retail marketing, we also manage all POS logistics to ensure your products arrive on time and up to expectation.

Source:  http://id.berita.yahoo.com/teknologi/

Point Of Sale Display

Point of sale services mean advertisement services that an agency offers at various points of sale like: shops, retail stores, restaurants, hotels, motels, inns and casinos. This may refer to any kind of an establishment that deals in retailing or even wholesaling. It may also be a counter of a shopping outlet or other areas or points of sale or purchase.

These services are also offered by advertising agencies who seek to promote their client by putting up stickers that have a logo or a sign of their company. This also includes a message that has to be communicated to the audience. These stickers or labels have a huge branding capability as they carry a message and are concise. Moreover they can be easily lifted and used for a future reference by the customers gathered at a single point of sale. They are small yet handy and convenient at times. Woblers are used by stationery companies, companies selling chocolates and candies and other things of beauty and value.

These woblers and labels contain graphic signage that is intended to promote your company through information about an upcoming sale or an upcoming brand. They can contain special and attractive offers, discounts, scratch and win cards, etc. Thus point of sale techniques and tactics are a beautiful way to convey the message to the customer and get imprinted in the mind of a potential consumer. In order to be clear and lucid in the eyes of a new customer a new brand has to be effective in its introductory offer and it becomes critical for the brand to present its message clearly to the customers so that they decipher the role and the product segment of the company without any qualms of complexities.

Signarama can tailor the needs of a client and offer the best possible solution to them for their marketing and branding needs. It also deals with traffic sign posts and directional pots that are presented in a lucid manner so as to be clearly decipherable. Traffic signs, direction tellers, illuminated signposts are the top priorities on the lists of services demanded.

Table top advertising display and pop stands are also available in the plethora of services offered by Signarama. Point of sale hotels and restaurants use the table top advertising. Illuminated window signs add ambience to the restaurant or hotel in hand and also present a great medium to showcase your brand like an atrium. This offers instant brand recognition and patronization. Interior hotel signs and graphics apart from table top display graphics are a part of point of sale advertising display strategy. These bare a youthful, attractive and a sinful resemblance and are used in casinos and bars.

Source: http://id.berita.yahoo.com/teknologi/

Point of sale displays

Nimlok not only provide innovative exhibition stand solutions, we also design and create eye-catching point-of-sale displays, and semi-permanent promotional displays. Wherever you have a sales opportunity we can help.

From short run, to national role out Nimlok can meet the challenge.

Our point of sale displays can be designed to suit your specific requirements and provide maximum impact and targeted messaging. Benefits of Nimlok's promotional displays include:

easy assembly
flexible configurations
interchangeable graphics
flat pack

Our design, production warehousing, distribution and installation services all combine to meet your needs.

To talk to us about your specific point of sale display requirements or to request a brochure, call us on 0808 252 7317 or email us your questions.

Source: http://id.berita.yahoo.com/teknologi/

Point of Sale Display

Printomatic is a one-stop-shop for all your point of sale display requirements. With onsite wide format and digital printing services, Printomatic has everything covered from banners and light boxes to flyers and point of sale display printing. Let us know what your requirements are and we will tailor a solution and ensure your point of sale display stands out from the crowd.

The team at Printomatic understands how important it is to keep brand consistency throughout your point of sale display but without making it bland and repetitive. Our team of graphic designers can help ensure your artwork has impact and reflects your company image – from the largest banners to business cards and everything in between.

Not sure what point of sale display products are available? Or what it is that you need? Speak with a sales rep today and see what we can do for you. Point of sale displays can be simple or complex and we can tailor a solution to meet your needs and budget.

Our digital printing services cater for both small and large volume printing, so whether you are looking for small quantity digital printing or a mass production of flyers, Printomatic can service your needs. Speak with a Printomatic sales rep today and see just what point of sale display they can create for you!

Source: http://id.berita.yahoo.com/teknologi/

Point of Sale Display

Shopper marketing is changing fast. The compliance requirements of retailers are becoming more diverse. Point of Sale Display (or POP-Point of Purchase Display) is the key to connecting your brand to your target shopper where they buy. That is, in-store.

Use of creative Point of Sale Display or visual merchandising ensures you engage shoppers, communicate benefits and drive sales. Large and small budget investments in above-the-line advertising campaigns can be compromised significantly at the last critical step in the shopper journey, that is FINDING YOUR PRODUCT.

Since a colourful twirling pole outside the barber shop, to dump bins, to high-tech interactive Point of Sale Display, this is a proven method to lift sales, proven year after year by investment by many major brand organizations to the tune of 2 billion dollars.

Point of Sale Display design engages shoppers. Point of Sale Display communicates benefits. Good Point of Sale Display and campaign calls shoppers to buy. Good Point of Sale Display drives increased sales.

Point of Sale Display is used successfully to launch new brands, launch New Product Developments, sign up Loyalty Members, break into new retail channels, and reinforce brands and categories. POS display is used across numerous industries such as consumer electrical, pharmacy, FMCG and alcohol to name a few.

All of this said, Point of Sale Display is useless if it is not accepted by the retailer. So the RIGHT Point of Sale Display design must be created for each retail channel. Gone are the days where all channels will take a common solution. Most brands therefore need a POS Display partner that can create very diverse solutions to address the ever more diversified retail environment. Genesis Instore Marketing is such a Point of Sale Display manufacturer. We provide retailer acceptance advice and produce POS display solutions in a multitude of formats such as, cardboard displays, pallet displays, counter displays, permanent displays, dump bins, metal displays, wood displays and acrylic displays.

Source: http://id.berita.yahoo.com/teknologi/

Point of sale display

A point-of-sale display (POS) is a specialized form of sales promotion that is found near, on, or next to a checkout counter (the "point of sale"). They are intended to draw the customers' attention to products, which may be new products, or on special offer, and are also used to promote special events, e.g. seasonal or holiday-time sales. POS displays can include shelf edging, dummy packs, display packs, display stands, mobiles, posters, and banners. POS can also refer to systems used to record transactions between the customer and the commerce.
Examples

Usually, in smaller retail outlets, POS displays are supplied by the manufacturer of the products, and also sited, restocked and maintained by one of their regular salespersons. However, this is less common in large supermarkets as they can control the activities of their suppliers due to their large purchasing power, and prefer to use their own material designed to be consistent with their corporate theming and store layout.

Common items that may appear in POS displays year-round are batteries, soft drinks, candy, chewing gum, magazines, comics, tobacco, and writable CDs and DVDs. These displays are also useful in outlets with limited floor space, as there tends to be much wasted space around counters.

Source:  http://id.berita.yahoo.com/teknologi/

Point of Purchase Selling

Point of sale displays that grab prospective customer attention as they are contemplating making a purchase might be the key to increasing your sales. You cannot be there to make the sale, but your point of sales display can be!

Here are some key considerations to remember as you develop your point of sales displays.

Visibility is important. Research has shown that there is a direct correlation between how quickly a product is seen and its likelihood of being purchased. Realistically, consumers do not thoroughly scan all of their choices before making a choice. It is more likely that they will take five to ten seconds and make a quick decision. Therefore, displays need to be eye-catching. Eye-catching displays will have essentially two determining characteristics, color and placement.

Colors count. You may have the most beautiful, artistically-designed display. But, if it lacks bold, contrasting colors then it is unlikely that it will grab the attention of consumers. Choose colors that stand in stark contrast to other products near the display so that your display will stand out. This concern for contrast within the display environment brings us to the second determining characteristic, product placement.

Product placement is key. Ideally your display should be placed as close to eye level as possible. When determining where to place your display, competition with other brands is an equally important consideration. If your product is not the leading brand, then a point-of-sale display ought to be positioned as close as possible to the leading brand. If at all possible, try to get your display to the right-hand side of the leading brand because consumers tend to scan products in the same direction that they read. If people are instinctually drawn to the leading brand, they will have a greater chance of switching to your product if it is competitively priced and placed just to the right of the leading brand. If it is placed to the left it will have a much greater chance of being overlooked.

Make sure you close the sale. Color and placement are essential elements of point-of-sale advertising, but they won't do much good if you cannot convince the consumer that your product is right for him or her. Therefore, the display should also contain key phrases that will assure consumers that they are making a smart buy. These phrases will vary widely based on the nature and category of your product, but the display might contain key phrases about its effectiveness, taste, safety, or age appropriateness. For instance, if you are marketing a product for children, you should make a statement about the products age limitations, such as "Safe for children ages 3 and up." These kinds of assurances on the display will save customers the time and aggravation of scanning the product packaging and/or label to determine if it is a good choice for them.

Do your own research. Be sure to incorporate some time and money into your marketing plan so that you can determine what works best for your particular situation. Observe what kinds of products customers are drawn to at the point-of-sale; then tailor your display to attend to their perceived needs. Customer feedback might also be useful during this research phase. It can take time, but if you are willing to experiment and pay careful attention to be willing to experiment with what works best for your particular product.

Source: http://id.berita.yahoo.com/teknologi/