Point of Sale Display

Shopper marketing is changing fast. The compliance requirements of retailers are becoming more diverse. Point of Sale Display (or POP-Point of Purchase Display) is the key to connecting your brand to your target shopper where they buy. That is, in-store.

Use of creative Point of Sale Display or visual merchandising ensures you engage shoppers, communicate benefits and drive sales. Large and small budget investments in above-the-line advertising campaigns can be compromised significantly at the last critical step in the shopper journey, that is FINDING YOUR PRODUCT.

Since a colourful twirling pole outside the barber shop, to dump bins, to high-tech interactive Point of Sale Display, this is a proven method to lift sales, proven year after year by investment by many major brand organizations to the tune of 2 billion dollars.

Point of Sale Display design engages shoppers. Point of Sale Display communicates benefits. Good Point of Sale Display and campaign calls shoppers to buy. Good Point of Sale Display drives increased sales.

Point of Sale Display is used successfully to launch new brands, launch New Product Developments, sign up Loyalty Members, break into new retail channels, and reinforce brands and categories. POS display is used across numerous industries such as consumer electrical, pharmacy, FMCG and alcohol to name a few.

All of this said, Point of Sale Display is useless if it is not accepted by the retailer. So the RIGHT Point of Sale Display design must be created for each retail channel. Gone are the days where all channels will take a common solution. Most brands therefore need a POS Display partner that can create very diverse solutions to address the ever more diversified retail environment. Genesis Instore Marketing is such a Point of Sale Display manufacturer. We provide retailer acceptance advice and produce POS display solutions in a multitude of formats such as, cardboard displays, pallet displays, counter displays, permanent displays, dump bins, metal displays, wood displays and acrylic displays.

Source: http://id.berita.yahoo.com/teknologi/